Bridging the gap between technology, design, people and KPIs with a wide e-commerce and digital experience. Getting processes in place in order to establish stability and coaching people to accomplish growth. Love to build strong, creative solutions as a team and make things happen!


Cross functional and cross medial strategy, continiously finding that dialogue with the audience, collecting insights and discover opportunities. Experienced in fashion and retail.


Launches, ongoing development or transformations / replatforming. Experience with various e-commerce platforms, CRM, ERP, DAM and content management systems; specialised in Salesforce Commerce Cloud (former Demandware) and Magento.

Project management

Full management of the project on time and budget, all the way from project scoping to testing and go-live.

Content- and Campaign management

Turning strategy into actual operational effective campaigns and content, as well as category merchandising. Optimising content based on data and facts.


Produce brand-, SEO- and commercial focused copy. Product copy and storytelling.